Marketing + Creative Design

Selected Projects

Seasonal Promotion Campaigns

A painting of two men playing string instruments in a dimly lit room, with music sheets on a stand and a wooden floor. The text on the image promotes a 10% discount at, valid from June 1st to June 30th, on instruments up to $15,000 and bows up to $5,000.
Advertisement for offering a 15% discount on instruments up to $10,000 and bows up to $3,000 from January 15th to February 15th. The background features a classical painting of two women playing string instruments, with one woman sitting and playing a lute, and the other standing and playing a violin. There is a dog resting on a green armchair in the foreground.
Advertisement for a Violin shop, featuring a classical painting of a young woman with dark hair in a loose bun, wearing a historical-style dress, sitting on a decorative chair with an ornate back, holding a violin and a book.

  • 2021

  • A prominent Violin Shop

  • Develop a cross-platform seasonal promotion highlighting fine instruments and bows while maintaining the brand’s refined, heritage-driven aesthetic.

  • Adobe Photoshop, Adobe InDesign, Meta Ads Manager, Print

  • Led creative direction, concept development, and design for Meta, and print advertisements. Ensured consistent visual hierarchy and tone across digital and physical touchpoints to support cohesive brand storytelling.

  • Increased online engagement and in-store inquiries during the campaign period. Strengthened brand visibility through clear, elegant creative aligned with the company’s legacy identity.

Social Media Rebrand & Content Strategy

  • 2020

  • A prominent Violin Shop

  • Build brand awareness, strengthen community engagement, and modernize the visual voice of one of the U.S.’s most respected fine-instrument dealers.

  • Meta Ads Manager, Canva, Adobe Creative Cloud, Instagram, Facebook, Mailchimp

    • Introduced a structured Hub, Hero, Hygiene content strategy to guide all social planning and posting cadence.

      • Hero – long-form storytelling and high-value instrument features (rare violins, maker spotlights).

      • Hub – educational and aspirational content highlighting craftsmanship, restoration, and musician features.

      • Hygiene – consistent product and shop updates designed to maintain brand visibility and engagement.

    • Developed a cohesive visual identity across platforms, blending aspirational imagery with authentic shop culture.

    • Created a 4-week rotating strategic posting schedule with data-driven optimizations for reach and engagement.

    • Managed copywriting and ad targeting using Meta Ads Manager for boosted posts and audience testing.

    • Achieved a 270% increase in followers within the first four months of strategy implementation, followed by an additional 30% organic growth through continued use of the same framework after my departure.

    • Elevated the shop’s digital presence with a more cohesive, on-brand visual identity that better reflected its premium price point and craftsmanship.

    • Drove consistent month-over-month increases in engagement rate and post saves, reinforcing brand trust and visibility.

    • Established a repeatable content framework and posting rhythm still in use by the shop today.

A vintage wooden violin with text overlay about Charles and Victor Quenoil, Paris 1911, for a Violin Shop
An advertisement for a violin shop with a classical painting of two women playing musical instruments, one with a viola and the other with a lute, and a dog sitting near a green chair.
A person holding an orange-brown wooden violin, with part of the person's black pants and patterned blue shirt visible. The person is standing in a room with a patterned rug and beige chair, with promotional text for a violin shop in the foreground.
Close-up of a violin with a modern, minimalist design. The violin's body and neck are simplified and stylized, with a cream-colored background.
Close-up of a violin scroll and tuning pegs with text overlay for Pietro Barbieri, for a violin shop, established 1977, dealers and makers of fine violins, violas, cellos, and bows.
Wooden sculpture of a woman's face mounted on a carved wooden base, positioned near a metal woodworking vise on a workbench.
An elderly man with glasses and a white, dotted shirt is inspecting a violin in a workshop, holding it with one hand and using a stick to examine it closely.
Book cover featuring a close-up image of a violin on a gray background with text about Raymond Melanson for a violin shop
Painting of two musicians playing string instruments in a dimly lit room with an advertisement for a 10% discount on musical instruments and bows, dated from June 1st to June 30th.
Close-up of the "Cozio" viola by G.B. Guadagnini, Turin 1773, displayed against a gray background with text describing its origin.

The Cozio Viola

  • November 2020

  • A prominent Violin Shop

  • High-end sales collateral for a rare historical viola.

  • Adobe InDesign, Photoshop

    • Creative Direction & Design: Led the entire project from concept to execution, ensuring a visually compelling and historically accurate presentation.

    • Provenance Research: Conducted in-depth research on the viola’s ownership history to build a strong narrative for potential buyers.

    • Co-Authorship: Collaborated on the written content, blending historical insights with engaging storytelling.

  • Helped secure the sale of an over $1.5 million Viola, proving the power of strong visual storytelling in high-value sales.

Bingen Violin Certificates

Image showcasing three types of traditional certificate envelope options, labeled as Ocean, Delta, and Horse Hair. Each option is presented in closed, open, and with content views. .
Collage image of violins and certificates labeled Traditional Certificate Option featuring front, back, and side views of violins alongside certificates of authenticity.

  • March 2022

  • Bingen Violins

  • Create modernized yet traditional certificates of authenticity for violin maker Peter Bingen.

  • Adobe InDesign, Photoshop, Illustrator

  • Design & Creative Direction

    • Designed two certificate layout options for violin, viola, and cello.

    • Developed three envelope designs to complement the certificates.

    • Balanced modern aesthetics with traditional violin-making documentation practices.